Tuesday, July 30, 2013

ALU NYC Showroom Commences with Flying Colors

Photo courtesy of ALU - www.alu.com
[New York], July 30, 2013 - A new look has been given to ALU's NYC showroom. Thanks to a partnership with PANTONE, at the end of June the newly transformed space pays a tribute to colors and enhances ALU's creed to reinvent and re-imagine.

The showroom highlights the ability of ALU design systems to personalize your retail experience and share mutual standards of performances in order to reach co-creation together with you.

A chameleonic Slash plays a significant role: a white painted wall mounted installation is put in contrast with a series of emerald nuanced magnetic supports. Column Slash bonds as the elegant provider and clear cut solution which uses the space to its full potential. Autopole works with a new range of signage to communicate effectively the character of your store.

All Photos Courtesy of ALU - www.alu.com

About ALU

ALU is an international company with more than 25 years of experience catering to the retail world.

Since its founding, ALU has partnered with many leading international retailers and premium brands such as Bloomingdale's, Macy's, Sears, Chanel, Zara, Bank of America, Ray Ban, Nokia, Luxottica, Sephora, Estée Lauder, Adidas, Maclaren, JCPenney, Helly Hansen, Wrangler and General Motors, among others.

For more information please visit www.alu.com

Sephra 19

Friday, July 5, 2013

"Zaha Hadid – World Architecture" Exhibition at the Danish Architecture Centre

[New York], July 5, 2013 - The summer exhibition at The Danish Architecture Centre features the work of the internationally acclaimed star architect Zaha Hadid in her first solo exhibition in Scandinavia from 29 June to 29 September 2013.

The Iraqi-British architect Zaha Hadid is one of the most admired and discussed architects in the world. She also happens to be the only woman in the "premier league" of architecture, and the first female architect to receive the prestigious Pritzker Architecture Prize - "the Nobel Prize of architecture".

For the past 30 years, Zaha Hadid has challenged the boundaries of architecture with her sensual, expressive architectural language which has become an icon for our vision of the global architecture of tomorrow. Examples of her work include: the MAXXI Museum of Contemporary Art in Rome (2010), Guangzhou Opera House (2010), the BMW Central Building in Leipzig (2005), London Aquatic Centre (2012) and, in Denmark, the extension to the museum Ordrupgaard (2005), situated north of Copenhagen.

For this summer's major exhibition at the Danish Architecture Centre, Zaha Hadid Architects have created an extraordinary exhibition experience. You will enter a world of towers, floating shells, selected projects and designer objects. Everything is presented in a borderless scenic universe, showing how Zaha Hadid's spectacular buildings and designs arise out of a progressive digital and geometric universe.

Interactive Installation
At the exhibition you can experience an interactive installation that changes in form and expression by the visitor's movements in space. Here you can see a video of the installation from the exhibition.

Parametric Space from Kollision on Vimeo.

Zaha Hadid Architects [www.zaha-hadid.com] worked together with design office Kollision [www.kollision.dk], CAVI [www.cavi.au.dk] and Wahlberg [www.wahlberg.dk] to create the interactive installation 'Parametric Space' for the exhibition 'Zaha Hadid - World Architecture' at the Danish Architecture Centre [www.dac.dk] 29 June - 29 September 2013.

The installation is a fully parametric space that reacts to the visitors' movements by changing shape and expression. At first glance the installation is a dark rectangular space - four walls, floor and ceiling. But the space change when visitors enter. What appears to be a normal flat ceiling reveals itself as a flexible membrane that starts to glow and physically move down into a funnel shape that slowly reaches out. Stepping closer to the funnel it moves further down; stepping back the membrane draws itself back, too. But the membrane does not only change its shape it is also brought to life by thousands of dynamic light particles inhabiting the surface reacting on the membrane movements, creating an almost dreamy but still tangible experience related to the parametrically architectural language that Zaha Hadid Architects are known for.


The installation is brought to life by two laser scanner sensors that continuously gather information about visitors' positions in the space. The positions are used for calculating the heights of the four actuators pushing and pulling cylindrical volumes on the topside of the membrane. The cylinders are equipped with RGB light sources that express the cylinder height by color and intensity. Finally, four projectors built into the floor, project the particles of light onto the membrane. The particles are spatially calculated on a virtual 3D surface of the approximate membrane shape.

The exhibition was developed by Zaha Hadid Architects in collaboration with the Danish Architecture Centre, supported by Realdania [www.realdania.dk] and Kvadrat [www.kvadrat.dk]. Kollision managed the design process and the technical project development of Parametric Space together with Zaha Hadid Architects; CAVI programmed the infrastructure and the parametric actuator and lighting control; Wahlberg constructed the membrane installation together with the actuator and the light source integration; and Zaha Hadid Architects developed the real-time graphics projected onto the membrane.

Get a glimpse of behind the scenes: https://vimeo.com/69127016

For more information see kollision.dk/en/parametric

Furthermore see the following link for more media architecture projects from Kollision: vimeo.com/album/1809263

For more information please visit http://www.dac.dk/en/dac-life/exhibitions-1/2013/zaha-hadid/