Saturday, March 2, 2019

The Return of a Design Icon - Artilleriet Resumes Production of Etcetera

Etcetera was designed in 1970 by Jan Ekselius and has since then become an icon for the design expression of the 70s. 

Etcetera is still today a sought after design object and the series is regularly represented among the world's premier auction houses. In an exclusive collaboration between Swedish design boutique Artilleriet and the designer Jan Ekselius, Artilleriet will resume the original production of the Etcetera series. The easy chair and its characteristic organic form is part of the Swedish design heritage and brings a higher level of design to any space. 

–We are extremely happy to collaborate with Jan Ekselius and bring a design icon as Etcetera into the future and we aim to relaunch the Etcetera series to the world. The easy chair has attained an iconic status especially in France and the States but has for years only been available on the second hand market. As with all sustainable and lasting design Etcetera feels as relevant today as when it was designed almost 50 years ago, its form and comfort is on a level of its own.

The knowledge and experience of the original production has been brought into the development of the new Etcetera. To achieve the highest level of quality and a sustainable product the assembling is completed together with craftsmen experienced from the original manufacturing at J.O. Carlsson and Forsbergs in Småland, Sweden. The manufacturing of Etcetera testifies of a genuine craftsmanship by seasoned professionals and their love for the furniture.

– It all began when I was attending the Royal College of Art in London and discovered how elegantly and naturally elastic materials formed when stretched over a convex shape. I made a prototype in the school's workshop of bent steel pipes and latex dipped jute fabric, the prototype ended up as one of my degree projects. When production started in 1972 at the J.O. Carlsson, we realised that the elastic fabric was difficult to use an I started to search for a replacing material. I eventually found a solution when Volvo invented their adjustable Pullmaflex back support. Now the concept and comfort have been even further developed with the help of elastic bands, says Jan Ekselius.

– I am very glad to collaborate with Artilleriet, they have an approach to design that very much correspond with my own and I really do look forward to the relaunch. 50 years ago I could never have had imagined that Etcetera would be this desired today, Jan Ekselius concludes.

Product information Etcetera | Design by Jan Ekselius

Material: Organic cotton velour, steel, elastic band.
The furniture series Etcetera consists of three parts: Armchair, Lounge chair and Stool, it is initially available in nine colors of organic velvet velour in 100% cotton. The Etcetera collection is produced and manufactured by hand in Sweden.

Foot Stool: W: 63 cm D: 50 cm H: 42 cm
Lounge Chair: W: 63 cm D: 107 cm H: 77 cm
Easy Chair: W: 63 cm D: 76 cm H: 68 cm

Colors: Canary Yellow, Chili Red, Chocolate Brown, Cream White, Grass Green, Klein Blue, Rubin Red, Sand Beige, Zink Grey. 

Price: Etcetera Foot Stool, from €575 / $595,
Etcetera Lounge Chair, from €1760 / $1810,
Etcetera Easy Chair, from €1695 / $1745 

Etcetera is sold exclusively at Artilleriet at their webshop or in the boutique at Magasingatan 19 in Gothenburg.

About Artilleriet
The interior design boutique Artilleriet stands for an eclectic collection of interior, furniture, and details with a range that consists of a proprietary blend of classics, vintage and modern products together with innovative design from around the world. They work with well-known brands with recognised high quality, and – equally important – the lesser-known up and coming with great potential. The boutique is located in the heart of Gothenburg at Magasinsgatan 19 but can also be found online at Artilleriet A. Journal

About Jan Ekselius 
Jan Ekselius is a Swedish designer born in 1946, he graduated from the Royal College of Art in London 1970 and is recognised for his design of the Etcetera chair from the 1970s. Jan Ekselius’ armchairs have been given an iconic status and are sold at leading auction houses around the world, they are also represented in ‘1000 Chairs’ - a selection of the best chairs between the 18th and 20th century. 

All images courtesy of Artilleriet.

Saturday, January 5, 2019

Geode Style Murals at Wallsauce

Wallsauce's latest collection of geode wallpaper murals by GCC Artworks

Abstract fluid artist, Gemma Coates is the face behind GCC Artworks. 'Inspired by the beauty and intrigued by our natural world’, Gemma has a passion for creating art that is inspired by life.

Focussing on creations made with resin and ink with a hint of mixed media for texture, GCC Artworks presents fascinating geode and marble style designs that can now adorn your walls as made-to-measure wall murals.

The 8-piece collection features an abundance of mesmerising geode style in a choice of colour palettes and is available on a choice of wallpaper materials, including paste-the-wall wallpaper and a peel and stick wallpaper - which is great for rented accommodation! Prices are per square metre / per square foot depending on your location. 

Visit the wallpaper collection by GCC Artworks to see the full range of designs available at


Creators of made-to-measure wall murals, is one of the UK's leading murals company, shipping worldwide. prints its murals using the latest technology on a variety of high-quality wallpapers. Proud of its 'excellent' customer ratings, you're sure to be able to create stunning feature walls with

Monday, November 5, 2018

BAUX & Stella McCartney: Beautiful Sustainable Design

Since 2013, the luxury fashion brand Stella McCartney has used BAUX as an integral part of the shop design across a global scale. It started when Stella and her team was in the process of renovating her flagship store in Milan and was looking for innovative sustainable materials to finish the display walls and staircase.

Text by Matt CAREY
Photography by Joe AKER

Back in January 2013, when BAUX has just launched their first collection of acoustic tiles, Managing Director, Fredrik Franzon, received an email from luxury fashion brand Stella McCartney. Stella was in the process of renovating her flagship store in Milan and was looking for innovative sustainable materials to finish the display walls and staircase. BAUX wood wool tiles became an integral part of the Milan store design and today, BAUX and Stella McCartney are global partners, with BAUX acoustic tiles adorning the walls of Stella McCartney stores in Japan, Italy, Netherlands, Greece, France, Spain, Azerbaijan, US, UK and Australia.

"When we got the call from Stella McCartney, we’d just launched BAUX and instinctively knew it was a great match. Stella is passionate about beautiful sustainable design and like us she has huge respect for nature and our planet."   
— Fredrik Franzon, CEO, BAUX

Stella McCartney’s stores are a visible commitment to her respect for nature and her passion for sustainably sourced materials. Like BAUX, Stella believes that modern design should be beautiful and sustainable. The Milan store is located in a stunning 18th century neoclassical building with integrated Calacatta marble running through the ground floor and staircase. Large white rectangular BAUX tiles and linear brass and steel walls rails create an exquisite milieu for Stella’s signature designs.

"In this store what’s particularly exciting is that it’s the first time we have used BAUX, a tile made from sustainable wood wool from Sweden. 
— Stella McCartney"

To partner global brands like Stella McCartney, Google, Amazon and WeWork, BAUX has built up a network of 25 sales locations worldwide. But one thing hasn’t changed: all BAUX products are made from sustainably managed forests in Sweden.

For us it’s really important that as we grow, we continue to produce materials that meet the highest sustainable standards,” explains Fredrik. “At BAUX, we want to contribute to a better planet.”

Stella McCartney was one of BAUX’s very first customers and like many since; she was attracted to the unique properties of wood wool tiles. “The creative potential was something that the store designers at Stella McCartney were very quick to see. They asked for samples of all our tiles, in many different colors before settling on the large white rectangular tile”, explains Fredrik. “What started as one store has grown into global partnership, and we’re and very proud to be a part of their vision and journey.”


BAUX Acoustic products meet contemporary expectations of architects and designers with a canny combination of form and function. They can be combined to create remarkable structural patterns that rejuvenate residential, industrial and public spaces. Designed by the renowned Swedish design studio, Form Us With Love, BAUX Acoustic Tiles, Panels and Pixel are available in five color sets and a range of beautiful patterns. Designers and architects can personalize any installation with endless creative possibilities.

BAUX Acoustic Wood Wool products store ambient heat and release it when the air temperature falls. This contributes to lower energy costs, reduced environmental impact and stable indoor climates. BAUX Acoustic products are rot resistant. BAUX is a joint venture between entrepreneurs Johan Ronnestam and Fredrik Franzon and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér.

This article is re-shared by permission and © BAUX.

For more information please visit:


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Thursday, November 1, 2018

Award Winning, Hand Painted Height Charts by Family Rule

Made to last for generations, the Award Winning Family Rule wooden ruler height charts are a piece of design to be treasured that will hold a sense of your families nostalgia for years to come.

Chamfered along the longest edges to create the aesthetic of a true ruler with both imperial and metric measurements carefully painted on by hand. Available in four different wood shades ('Fawn' is Family Rules' best seller) as well as fully bespoke options using the gorgeous Annie Sloan Chalk Paint.

Chalkboard Ruler Height Chart
Award winning, hand painted wooden ruler height chart with chalkboard middle. Comes with a chalk pen to start capturing those growth spurts right away!

Designed to be hung on the wall approx 21cm from the floor to take into account most skirting boards. Each one comes with a little tool kit containing everything you need to hang your Family Rule safely as well as a special pen to start marking those heights.

Whats more, if you are ever plan to move (or redecorate) you can simply take it with you. No more leaving those memories behind or having to paint over them!

Best Selling Ruler Height Chart in 'Fawn'
Award winning, hand painted wooden ruler height chart.

Designed to capture the whole families growth spurts (or shrinkages) they measure heights up to 2m tall.

Hand Painted Height Charts
Award winning, hand painted height charts available in three different measurement styles.

Each piece of wood has its own characteristics, which means that no two ruler height charts will ever be the same. Painted by hand and personalised with any message you would like, in a choice of three font styles, making them a truly original pieces.

They make a perfect gift for new families... or your your own!

PRICE RANGE: £88 -£135 + Delivery

Family Rule

All images courtesy of Family Rule.