Saturday, March 2, 2019

The Return of a Design Icon - Artilleriet Resumes Production of Etcetera

Etcetera was designed in 1970 by Jan Ekselius and has since then become an icon for the design expression of the 70s. 

Etcetera is still today a sought after design object and the series is regularly represented among the world's premier auction houses. In an exclusive collaboration between Swedish design boutique Artilleriet and the designer Jan Ekselius, Artilleriet will resume the original production of the Etcetera series. The easy chair and its characteristic organic form is part of the Swedish design heritage and brings a higher level of design to any space. 

–We are extremely happy to collaborate with Jan Ekselius and bring a design icon as Etcetera into the future and we aim to relaunch the Etcetera series to the world. The easy chair has attained an iconic status especially in France and the States but has for years only been available on the second hand market. As with all sustainable and lasting design Etcetera feels as relevant today as when it was designed almost 50 years ago, its form and comfort is on a level of its own.

The knowledge and experience of the original production has been brought into the development of the new Etcetera. To achieve the highest level of quality and a sustainable product the assembling is completed together with craftsmen experienced from the original manufacturing at J.O. Carlsson and Forsbergs in Småland, Sweden. The manufacturing of Etcetera testifies of a genuine craftsmanship by seasoned professionals and their love for the furniture.

– It all began when I was attending the Royal College of Art in London and discovered how elegantly and naturally elastic materials formed when stretched over a convex shape. I made a prototype in the school's workshop of bent steel pipes and latex dipped jute fabric, the prototype ended up as one of my degree projects. When production started in 1972 at the J.O. Carlsson, we realised that the elastic fabric was difficult to use an I started to search for a replacing material. I eventually found a solution when Volvo invented their adjustable Pullmaflex back support. Now the concept and comfort have been even further developed with the help of elastic bands, says Jan Ekselius.

– I am very glad to collaborate with Artilleriet, they have an approach to design that very much correspond with my own and I really do look forward to the relaunch. 50 years ago I could never have had imagined that Etcetera would be this desired today, Jan Ekselius concludes.

Product information Etcetera | Design by Jan Ekselius

Material: Organic cotton velour, steel, elastic band.
The furniture series Etcetera consists of three parts: Armchair, Lounge chair and Stool, it is initially available in nine colors of organic velvet velour in 100% cotton. The Etcetera collection is produced and manufactured by hand in Sweden.

Foot Stool: W: 63 cm D: 50 cm H: 42 cm
Lounge Chair: W: 63 cm D: 107 cm H: 77 cm
Easy Chair: W: 63 cm D: 76 cm H: 68 cm

Colors: Canary Yellow, Chili Red, Chocolate Brown, Cream White, Grass Green, Klein Blue, Rubin Red, Sand Beige, Zink Grey. 

Price: Etcetera Foot Stool, from €575 / $595,
Etcetera Lounge Chair, from €1760 / $1810,
Etcetera Easy Chair, from €1695 / $1745 

Etcetera is sold exclusively at Artilleriet at their webshop or in the boutique at Magasingatan 19 in Gothenburg.

About Artilleriet
The interior design boutique Artilleriet stands for an eclectic collection of interior, furniture, and details with a range that consists of a proprietary blend of classics, vintage and modern products together with innovative design from around the world. They work with well-known brands with recognised high quality, and – equally important – the lesser-known up and coming with great potential. The boutique is located in the heart of Gothenburg at Magasinsgatan 19 but can also be found online at Artilleriet A. Journal

About Jan Ekselius 
Jan Ekselius is a Swedish designer born in 1946, he graduated from the Royal College of Art in London 1970 and is recognised for his design of the Etcetera chair from the 1970s. Jan Ekselius’ armchairs have been given an iconic status and are sold at leading auction houses around the world, they are also represented in ‘1000 Chairs’ - a selection of the best chairs between the 18th and 20th century. 

All images courtesy of Artilleriet.

Saturday, January 5, 2019

Geode Style Murals at Wallsauce

Wallsauce's latest collection of geode wallpaper murals by GCC Artworks

Abstract fluid artist, Gemma Coates is the face behind GCC Artworks. 'Inspired by the beauty and intrigued by our natural world’, Gemma has a passion for creating art that is inspired by life.

Focussing on creations made with resin and ink with a hint of mixed media for texture, GCC Artworks presents fascinating geode and marble style designs that can now adorn your walls as made-to-measure wall murals.

The 8-piece collection features an abundance of mesmerising geode style in a choice of colour palettes and is available on a choice of wallpaper materials, including paste-the-wall wallpaper and a peel and stick wallpaper - which is great for rented accommodation! Prices are per square metre / per square foot depending on your location. 

Visit the wallpaper collection by GCC Artworks to see the full range of designs available at


Creators of made-to-measure wall murals, is one of the UK's leading murals company, shipping worldwide. prints its murals using the latest technology on a variety of high-quality wallpapers. Proud of its 'excellent' customer ratings, you're sure to be able to create stunning feature walls with

Monday, November 5, 2018

BAUX & Stella McCartney: Beautiful Sustainable Design

Since 2013, the luxury fashion brand Stella McCartney has used BAUX as an integral part of the shop design across a global scale. It started when Stella and her team was in the process of renovating her flagship store in Milan and was looking for innovative sustainable materials to finish the display walls and staircase.

Text by Matt CAREY
Photography by Joe AKER

Back in January 2013, when BAUX has just launched their first collection of acoustic tiles, Managing Director, Fredrik Franzon, received an email from luxury fashion brand Stella McCartney. Stella was in the process of renovating her flagship store in Milan and was looking for innovative sustainable materials to finish the display walls and staircase. BAUX wood wool tiles became an integral part of the Milan store design and today, BAUX and Stella McCartney are global partners, with BAUX acoustic tiles adorning the walls of Stella McCartney stores in Japan, Italy, Netherlands, Greece, France, Spain, Azerbaijan, US, UK and Australia.

"When we got the call from Stella McCartney, we’d just launched BAUX and instinctively knew it was a great match. Stella is passionate about beautiful sustainable design and like us she has huge respect for nature and our planet."   
— Fredrik Franzon, CEO, BAUX

Stella McCartney’s stores are a visible commitment to her respect for nature and her passion for sustainably sourced materials. Like BAUX, Stella believes that modern design should be beautiful and sustainable. The Milan store is located in a stunning 18th century neoclassical building with integrated Calacatta marble running through the ground floor and staircase. Large white rectangular BAUX tiles and linear brass and steel walls rails create an exquisite milieu for Stella’s signature designs.

"In this store what’s particularly exciting is that it’s the first time we have used BAUX, a tile made from sustainable wood wool from Sweden. 
— Stella McCartney"

To partner global brands like Stella McCartney, Google, Amazon and WeWork, BAUX has built up a network of 25 sales locations worldwide. But one thing hasn’t changed: all BAUX products are made from sustainably managed forests in Sweden.

For us it’s really important that as we grow, we continue to produce materials that meet the highest sustainable standards,” explains Fredrik. “At BAUX, we want to contribute to a better planet.”

Stella McCartney was one of BAUX’s very first customers and like many since; she was attracted to the unique properties of wood wool tiles. “The creative potential was something that the store designers at Stella McCartney were very quick to see. They asked for samples of all our tiles, in many different colors before settling on the large white rectangular tile”, explains Fredrik. “What started as one store has grown into global partnership, and we’re and very proud to be a part of their vision and journey.”


BAUX Acoustic products meet contemporary expectations of architects and designers with a canny combination of form and function. They can be combined to create remarkable structural patterns that rejuvenate residential, industrial and public spaces. Designed by the renowned Swedish design studio, Form Us With Love, BAUX Acoustic Tiles, Panels and Pixel are available in five color sets and a range of beautiful patterns. Designers and architects can personalize any installation with endless creative possibilities.

BAUX Acoustic Wood Wool products store ambient heat and release it when the air temperature falls. This contributes to lower energy costs, reduced environmental impact and stable indoor climates. BAUX Acoustic products are rot resistant. BAUX is a joint venture between entrepreneurs Johan Ronnestam and Fredrik Franzon and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér.

This article is re-shared by permission and © BAUX.

For more information please visit:


Link to case:

Link to products:

Thursday, November 1, 2018

Award Winning, Hand Painted Height Charts by Family Rule

Made to last for generations, the Award Winning Family Rule wooden ruler height charts are a piece of design to be treasured that will hold a sense of your families nostalgia for years to come.

Chamfered along the longest edges to create the aesthetic of a true ruler with both imperial and metric measurements carefully painted on by hand. Available in four different wood shades ('Fawn' is Family Rules' best seller) as well as fully bespoke options using the gorgeous Annie Sloan Chalk Paint.

Chalkboard Ruler Height Chart
Award winning, hand painted wooden ruler height chart with chalkboard middle. Comes with a chalk pen to start capturing those growth spurts right away!

Designed to be hung on the wall approx 21cm from the floor to take into account most skirting boards. Each one comes with a little tool kit containing everything you need to hang your Family Rule safely as well as a special pen to start marking those heights.

Whats more, if you are ever plan to move (or redecorate) you can simply take it with you. No more leaving those memories behind or having to paint over them!

Best Selling Ruler Height Chart in 'Fawn'
Award winning, hand painted wooden ruler height chart.

Designed to capture the whole families growth spurts (or shrinkages) they measure heights up to 2m tall.

Hand Painted Height Charts
Award winning, hand painted height charts available in three different measurement styles.

Each piece of wood has its own characteristics, which means that no two ruler height charts will ever be the same. Painted by hand and personalised with any message you would like, in a choice of three font styles, making them a truly original pieces.

They make a perfect gift for new families... or your your own!

PRICE RANGE: £88 -£135 + Delivery

Family Rule

All images courtesy of Family Rule.

Tuesday, October 2, 2018

Trend Alert: Brass and Gold

When it comes to interior trends, MY Furniture pride themselves on offering the latest must-have designer pieces at affordable prices.

From elegant seating to stylish lighting, gorgeous golden accents and beautiful brass tones are set to be a huge trend for 2018. MY Furniture's newest collections are perfect for anyone wanting to add warmth and a Luxe edge to their interiors.

The beauty of using brass and gold in your home decor is the instant warmth it brings to a space. Teamed with velvet, linen or marble it's a great way to re-invent a room by adding depth with texture. Mixing finishes not only adds interest but also accentuates the warm brass and gold tones perfectly. 

MY Furniture are on hand to help you effortlessly bring this trend into your home with their new seating ranges. Featuring beautifully sculptured lines, these seats are functional, stylish and are sure to be the most sought after seats in your house.

Nothing sets a room apart like a stunning statement sofa, and the latest Lapio range from MY Furniture is impossible to resist. Inspired by Mid-Century American furniture, these beautiful sofas will add instant glamour to your room. The structured brushed metal base and feet add a luxurious reflective quality that contrasts perfectly with the feminine, curved velvet seating. These three-seater sofas are priced at £999.99 and are available in peacock velvet or blush pink velvet with brushed brass finish feet or dove grey velvet with brushed stainless steel feet.

The Kenza and Bonetti armchairs, along with the Vantagio lounge chair will suit any contemporary space and will add a sense of occasion to your room. These chairs look fantastic when used alone as a statement piece or teamed together to create a striking designer look to your snug or lounge.

The Kenza armchair features a characterful wraparound armrest giving a nod to the Mid-Century American Furniture trend. Available in navy blue or peacock velvet with brushed gold base, blush pink or dove grey velvet with rose gold base and black or dove grey velvet with stainless steel base all priced at £399.99. The Bonetti armchair offers a tub style seating solution giving ultimate comfort and style in one package. Priced at £499.99 these armchairs are available in three designs; blush pink velvet with a brushed brass finish frame and natural or slate grey linen effect fabric with brushed stainless steel frame.

The Vantagio lounge chair is priced at £449.99 and is available in navy blue or peacock velvet with brushed gold base, blush pink or dove grey velvet with rose gold base and black or dove grey velvet with stainless steel base.

Also sure to wow your dinner guests is the Ravello drinks cabinet and trolley. Inspired by mid-century Italian design, these beautiful pieces have a distinctive woodwork finish with diamond pattern walnut veneer, teamed with brass electro-plated frames. The Ravello drinks trolley and cabinet are priced at £399.99 and £599.99 respectively.

MY Furniture

MY Furniture have long realised that luxury products, high quality and good customer service do not have carry a high price tag. MY Furniture try to offer them all for sensible prices, to everyone, regardless how big or small their budget. They travel around the world to source their products and achieve the best value for their customers. 

All images courtesy of MY Furniture.

Thursday, August 30, 2018

Made by Pen Introduces New Color Lines to Jim Hannon-Tan's Linea Tabletop Organiser

Where Functional Art Meets Architecture

Is it functional art? Tabletop architecture? An elegant answer to organisation? Yes.

Linea by Jim Hannon-Tan is a multi-purpose tabletop organiser inspired by Oscar Niemeyer’s National Congress building and its sleek, modern lines. The interchangeable components and simple design create a flexible, functional answer to keeping clutter organised. Made from durable, easy-to-clean silicone, the Linea can withstand the rigours of daily use throughout the house.

Linea transforms the tabletop organiser into a welcome and attractive addition to any room. The boring desk organiser finally gets the fresh, functional update that takes it beyond the tired, dull necessity of generations past. This new, contemporary take on the tabletop catch-all results in a structured, small-footprint organiser with a wide range of applications. From the office to kitchen to bathroom, Linea's design allows for custom configurations in length, colour and layout. The adaptable components of dishes, cantilever cups, and tray produce the perfect place for everything from toothbrushes to tongs.


In the bathroom:
The small-footprint and versatile configurations allow the Linea to replace a variety of toothbrush holders, soap holders, and other elements that create clutter on vanities. The Linea is ideal for keeping makeup and other personal items organised and readily available, perfect for daily use.        
In the kitchen: 
The adaptable layout of the Linea easily accommodates a variety of needs. A convenient place for sponges, utensils, and other frequently used kitchen items. A stand to hold your receipe book or iPhone as you cook. Or even a place to house your fresh herbs

In the hallway: 
An elegant counter-top holder for keys, pens, and other personal items. A small plant display. The possibilities go on and on.

In the office: 
Linea provides a custom-made place for pens, glasses, notepads, and just about anything else. Functional flair which stylishly arranges the bits that surround your desk.


Color combinations of cups and dishes are available to contrast the components with the tray for a personalised look and easy color trend update.

  • The Classic: Black tray with black cups and dish
  • The Sydneysider: Black tray with white cups and dish
  • The Color Flair: Black tray with teal cups and dish
  • The Well-Dressed: Black tray with brass + marble dish

New Trending Colors Arriving October 2018

Linea is adding some new, exciting colours to its product line in October 2018, along with a wall mount feature for even more design options. The stylish, trending additions make it easy to update kitchen, bath, and office with some of the season's most popular colors.

New colors coming in October 2018 (and a wall mount feature)!

  • The Chic: Harbor Mist Grey
  • All Verve: Sharkskin Grey
  • On Pointe: Blooming Dahlia

RRP from $110.00 + gst available at

All images courtesy of Made by Pen.

Monday, July 23, 2018

New Nike Live Concept Store Unites Digital and Physical Retail

Nike by Melrose is a service hub for NikePlus Members in Los Angeles

Nike by Melrose features a number of digitally-led, premium service offerings, designed to match the needs of neighborhood consumers. When walking in the store, shoppers can make a first stop for service at the Nike Sneaker Bar. 

Powered by the insights and engagement of thousands of NikePlus members across five zip codes in LA, the store is a uniquely curated home for NikePlus Members and the style, sport and speed-obsessed consumers of the city.

Nike Live stores, beginning with the Melrose Avenue location in Los Angeles, are specifically designed to be a service hub for local NikePlus members.

“Nike Live stores are specifically designed to be a service hub for local NikePlus members,” said Heidi O’Neill, President, NikeDirect. “We’re thrilled to be opening up Nike by Melrose and bringing the best of Nike products and offerings selected for this community. As well as being the first Nike Live destination, we will also test services that can then roll out to other Nike stores, combining digital features with a unique physical environment to create the future of Nike retail.”

The Sneaker Bar makes trying on and buying footwear quick and easy with on-the-spot access to the store’s shoe assortment and a Nike Expert to help consumers make the right product pick.

The Nike Live concept was created in support of Nike’s efforts to unite digital and physical shopping experiences for its consumers, and to further personalize the NikePlus Member in-store journey. The location and the product assortment of Nike by Melrose was selected using insights gained from NikePlus member activity and buying patterns across Nike’s suite of digital touchpoints (, the Nike App, the NTC, NRC, and SNKRS apps).

The store’s façade showcases Angelenos shopping and getting after sport against the backdrop of a classic SoCal sunset. Los Angeles native Bijou Karman, the artist and illustrator who designed the mural that she calls “Sunsets on Melrose,” says she intended for it to be a re-imagined walkthrough of a typical LA day.

Nike by Melrose features a number of digitally-led, premium service offerings, designed to match the needs of neighborhood consumers. When walking in the store, shoppers can make a first stop for service at the Nike Sneaker Bar. There they can talk with a Nike Expert about the lifestyle and performance footwear available, request to try-on an item on the spot, purchase and go. This is the fastest shoe buying experience Nike offers.

The Dynamic Fit Zone has a lounge to relax in, rooms where Nike Experts can offer styling tips and a Nike Trial Zone (with a treadmill) to really put product to the test in. Bookable through the Nike App, Nike Express Sessions will also be hosted here to provide elevated one-to-one service to consumers in just thirty minutes.

As a NikePlus Member, shoppers also have access to the NikePlus Unlock Box where they can scan their Member pass every two weeks for unique Nike products and goods. They can also use Swoosh Text, an SMS messaging system that seamlessly connects them to the Nike by Melrose store team through the Nike App. Curb Services give NikePlus Members the ability to contact the store ahead of time using Swoosh Text and return or exchange goods curtsied.

Nike by Melrose gives NikePlus Members access to shop from the Nike App, tap reserve and pick up their product to try-on and purchase in-store.

The Nike by Melrose store also uses Nike’s New Nike App at Retail service, allowing NikePlus Members to reserve product to in-store Digital Lockers, scan product barcodes to learn more (i.e. product availability in nearby stores or online, and available colorways) and access new features and content in their Nike App homepage.

NikePlus members can redeem product or rewards by using their member pass every two weeks at the NikePlus Unlock Box (essentially a digital vending machine).

Nike Express Sessions at Nike by Melrose offer bookable appointments for NikePlus Members through the Nike App. The sessions are designed to provide one-to-one personal service to consumers within thirty minutes and will largely be hosted in the Dynamic Fit Zone. This area is outfitted with a lounge, fitting room, space for alterations on pants and tights, bra fittings, and Nike Trial Zone for trying out shoes on the in-store treadmill.

Returns, exchanges or purchases are made easy with Curb Services at Nike By Melrose. Using Swoosh Text (an SMS messaging system between the shopper and the store), consumers can simply text the store, pull in, grab or return goods, and get going.

Nike by Melrose will also serve up an even product assortment for men and women informed by local and favorites. From everyday items that local NikePlus Members love like the Men’s Tech Fleece Jogger or the Women’s Classic Swoosh Sports Bra will be available alongside a bi-weekly delivery of fresh new arrivals – a first for Nike. The assortment will also include a select level of city-exclusive merchandise as well as curated seasonal picks from Nike collections.

The Nike by Melrose exterior mural also has ties to Los Angeles as it was designed by artist and illustrator Bijou Karman, an LA native whose work reflects the unique mix of nostalgia and flora that comes along with the California landscape. With inspiration from the diversity of Angelinos and the style of the neighborhood, the Nike by Melrose store mural is a reimagined walk through a typical day in LA. The mural, titled “Sunsets on Melrose,” showcases these characters shopping, taking part in sport, and experiencing local offerings in one incredible scene – all against the backdrop of a classic LA sunset.

Nike by Melrose Service & Offerings

Nike Sneaker Bar
The primary destination in the store, the Nike Sneaker Bar offers a unique and fast shoe buying experience, with a mix of style-minded and performance footwear available. Once arriving at the centrally located Nike Sneaker Bar, consumers are greeted by a store athlete with elevated footwear training. The consumer can get any footwear questions answered on-the-spot, request their favorite shoe(s) and then after quickly receiving the pair, can try on and checkout.

Nike App at Retail
Nike App at Retail is the Member’s ultimate shopping companion, bringing digitally led experiences to physical retail all through the Nike App. Several of the features of Nike App at Retail will be available at Nike Live.

Reserve - Using the Nike App, Members can reserve product to be held for them at the store. Consumers can shop the product they want in the Nike App and then complete their purchase with an in-store athlete.

Retail Home - When entering Nike Live, Members will gain access to an array of new features and content via their Nike App homepage.

Nike Scan - Members can scan any product barcode from the app to pull up online and store inventory, and to learn more about the product.

NikePlus Unlocks - NikePlus Member Unlocks are delivered through the Nike App to reward the best of Nike product, to deliver immersive brand experiences, to award activity achievements (i.e. through NRC or NTC) and to share partner rewards with our Members. Member Unlocks can be given directly from a store athlete at Nike Live when serving a shopper. Select Member Unlocks may also be delivered to consumers outside of Nike by Melrose, which they can redeem in-store with an athlete.

Nike Express Sessions
An elevated one-to-one service journey for NikePlus Members, bookable through the Nike app and designed to meet the needs of the athlete in sport, fitness and style. Store athletes guiding these sessions will have a distinct knowledge of Nike products, gear, styling, NikePlus Member benefits and Nike’s suite of apps to personally serve consumers. If a product isn’t available in-store, they will be able to pull product from other stores in the marketplace.

Nike Express Sessions at Nike Live are designed for speed and efficiency, delivering one-to-one service to consumers in thirty minutes or less. Members are welcome to book beyond thirty minutes if they wish to extend their service experience.

Curb Services
An opportunity for consumers to purchase, return and/or exchange via curbside pick-up. If a consumer wants to exchange an item, they can use Swoosh Text to message the store and make sure they have their size. The member texts the athlete when they’re close and the athlete comes out of the store to return/exchange the product or complete a purchase transaction.

Swoosh Text
Consumers can enjoy a two-way conversation through SMS messaging with a store athlete; enabling faster, better and more personalized service.

NikePlus Unlock Box
A unique in-store Membership benefit where every two weeks a Member can redeem Unlocks using their Member pass at an innovative, digital vending machine to get a hold of unique product/offerings.

Dynamic Fit Zone
To allow Experts to further connect with consumers, sessions at Nike Live can take place in the Dynamic Fit Zone outfitted with a lounge, rooms for styling and a Nike Trial Zone (with treadmill) to try out product in-store. Additional services like bra fitting and alterations for Nike tights and pants will also be available in this space.

Digital Lockers
Nike Live will be equipped with smart lockers members can open with their NikePlus member pass. These lockers will serve as a place where members can easily pick up products they’ve reserved via the Nike App or through Swoosh text.

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse, Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel accessories.

For more information please visit