Monday, December 15, 2014

BEHR 2015 Color and Style Trends

Behr Paints Introduces 2015 Color Trends Featuring Four Eye-Catching Themes and 20 Captivating Hues

-Vibrant Collection Highlights Top Trends to Inspire DIYers to Create Their Dream Home-

2015 Color and Style Trends of Behr Paints have 20 all-new exclusive paint colors and four inspirational design styles. Influenced by the pleasure and emotion color evokes, Behr empowers its consumers to create rooms that are balanced, stylish and inviting. By providing an extensive range of captivating color palettes, Behr's new trends offer creative inspiration to help consumers coordinate different colors and tones to maximize the level of energy they wish to convey in each living space. Wall colors can be dramatic or ethereal, energetic or relaxed. These wall colors can be beautifully complemented by colors in furnishings, textiles and décor objects for harmonious results.



"Color itself is like one of the senses, enhancing our world and our state of mind," said Erika Woelfel, Director of Color Marketing for Behr Paints. "Behr's 2015 Color Trends will help consumers pick the right color for their projects while providing a glimpse of how rooms appear in different tones."

Using this inspiration, Behr Paints has identified four on-trend themes with 20 all-new paint colors:

Deep Dreams 
An invitation to a tranquil escape into a dreamy, mythical landscape, Deep Dreams features serene colors like teal, charcoal and eggplant that offer an oasis of relaxation in a bedroom. Balance is created with white trim, gold metallic and pops of citron yellow in the décor accessories. Lush layers of patterned textiles invite fuchsia, bright green, and purple into the mix.
Corresponding BEHR Paint Colors include:

Liaison T15-1
Seared Gray T15-2
Essential Teal T15-3
Your Majesty T15-4
Heritage Oak T15-5



Frosted Pastels 
An open look at how pastels create stimulating environments when combined with zesty bright accents, the contrast of pastel and striking accent is balanced by touches of mauve and black found on floor stencils, fireplace tile and window treatments.

Corresponding BEHR Paint Colors include:

Dreamscape Gray T15-6
Secret Blush T15-7
Elusive Blue T15-8
Dandelion Tea T15-9

Social Brights 
A refined balance of brights and neutrals, lighter and darker colors, Social Brights features pure blue, red, purple and orange that feel energetic, draw attention and create a lively place for conversation. Shades of gray are the perfect balance on adjoining walls, trim or ceiling. Other intense hues make playful accompaniments in small decorative accessories for tabletop and shelving displays.
Corresponding BEHR Paint Colors include:

Clarified Orange T15-10
Sonic Blue T15-11
Graphic Grape T15-12
Prime Purple T15-13
Super Hero T15-14
Plastic Lime T15-15


Nuanced Neutrals 
A spotlight on weathered, rustic colors, the hallmark of today's mid-range neutral palette, Nuanced Neutrals features dusty aqua paneling and light tan walls, the casual companions of charcoal, lively copper and citrus orange accents.
Corresponding BEHR Paint Colors include:

Blue Clay T15-16
Mocha Foam T15-17
Snap Pea Green T15-18
Mulberry Wine T15-19
Peach Preserve T15-20


From the sweet charm of pastels, to the comfortable ambience of neutral tones, to the dare and majesty of deep and bright tones, Behr Paints has pulled together trends to capture the balance needed to create inviting, inspiring and dramatically transformed rooms. First, to keep pastel rooms from feeling overly sweet, a pop of bright color and dark accents add dimension and create an airy, feminine appeal. Touches of dusty earth tones ensure neutral rooms create a marriage of function and comfort. For deep and hued rooms, layers of color and texture in furniture, window treatments and other accessories add volume and interest, and rich patterns in textiles allow accent colors to shine. Finally, brights are used sparingly and balanced with lighter or darker colors to create a refined yet lively look.

Each original trend is showcased with a room image that embodies the theme, and includes a selection of diverse in-vogue colors. The Behr 2015 Color Trends brochure can be found in stores and includes detailed décor themes plus design and decorating tips to help consumers visualize each space. To further the visual experience, consumers can follow a QR code found on the back of the Trend Card brochure or watch a video online that brings the themes to life.

Additionally, explore, preview and purchase the 2015 Color Trends and select the project type, size, brand, and sheen on the ColorSmart by BEHR Digital Paint Store. This all-new tool allows consumers to purchase paint orders for delivery to their home.

The ColorSmart by BEHR Mobile application, available as a free download for iPhone®, iPad® and Android compatible devices, helps users find the perfect BEHR Paint Color at the touch of a finger. For updates, fans can find Behr on Facebook at facebook.com/BehrPaint and on Twitter at twitter.com/BehrPaint. Plus, visit Behr.com for inspiration and how-to information and Behr's blog colorfullybehr.com to learn more about the 2015 Color Trends.

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products. Professional contractors can visit behrpro.com to learn more about BEHR® products and BehrPro® services. Behr is a subsidiary of Masco Corporation and is headquartered in Santa Ana, CA.

Thursday, December 4, 2014

Pantone Color of the Year for 2015: PANTONE 18-1438 Marsala

Rich and Charismatic, Marsala Tastefully Fulfills with Complex Sophistication

Pantone LLC, the global authority on color and provider of professional color standards for the design industries, announced PANTONE 18-1438 Marsala, a naturally robust and earthy wine red, as the Color of the Year for 2015.

"While PANTONE 18-3224 Radiant Orchid (click here to read), the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability," said Leatrice Eiseman, executive director of the Pantone Color Institute.

"Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors."


Marsala for Interiors
Complex and full-bodied without overpowering, Marsala provides a unifying element for interior spaces. Add elegance to any room by incorporating this rich and welcoming hue in accent pieces, accessories and paint. Marsala's plush characteristics are enhanced when the color is applied to textured surfaces, making it an ideal choice for rugs and upholstered living room furniture.

Nurturing and fulfilling, Marsala is a natural fit for the kitchen and dining room - making it ideal for tabletop, small appliances and linens throughout the home. The hue will be especially prominent in striping and floral patterns found in printed placemats, dinnerware, bedding and throws.


Marsala for Graphic Design
A rich contrasting color, Marsala is ideal for use in graphic design and packaging. Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase. As packaging becomes increasingly more artistic, Marsala will be a natural fit for both high- and low-tech materials, including on-shelf periodicals as well as printed assets, like calendars and stationery.


Cross-Referencing to Other PANTONE Libraries
PANTONE 18-1438 Marsala can also be cross-referenced to all other PANTONE Libraries including PANTONE PLUS for graphic design. 

For cross-referencing information, click here or see pantone.com/ColoroftheYear.

NOTE: These cross-references are only to be used as a starting point. They were calculated using spectral data under controlled lighting. Pantone strongly recommends that you reference current PANTONE Color Standards before making final color decisions. You may find better visual matches under your preferred lighting conditions. PANTONE Colors displayed herein may not match PANTONE-identified standards. Consult current PANTONE Color Publications for accurate color.
All images are courtesy of Pantone - www.pantone.com

About the PANTONE Color of the Year
The color of the year selection requires careful consideration and, to arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention. For more than a decade, Pantone's Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design. www.pantone.com/ColoroftheYear 

Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world's color authority for almost 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. 

More information is available at www.pantone.com