Violet Verbena Named 2017 Color of the Year by PPG PAINTS Brand

The PPG PAINTS™ Brand Unveiled Its 2017 Color of the Year: Violet Verbena (PPG1169-5), a Grayed-off, Moody Purple with a Chameleon-like Presence.

 Violet Verbena named 2017 Color of the Year by PPG PAINTS brand (Photo: PPG PAINTS)

"Violet Verbena is at once as nostalgic as it is modern. It’s substantial in a world that can sometimes seem so temporary, luxurious in a harsh world that needs pampering, and introspective and private in an invasive world," said Dee Schlotter, senior color marketing manager, PPG. "Purple was unanimously selected as the 2017 Color of the Year by PPG’s global color experts for its distinctive qualities. We are seeing this shade of violet on the runway in fashion, and in textiles for the commercial and residential segments."

Schlotter cited a new era of consumer mindsets as part of the reason that the PPG Paints brand selected Violet Verbena as the hottest color for 2017. These new attitudes defy convention and blend ideations of gender, relationships, careers, workplaces and living spaces, she said.

“Consumers now embrace the middle ground between masculine and feminine, young and old, and work and leisure. Violet Verbena’s blending of gray and violet reflects that middle ground,” Schlotter said.

Violet Verbena serves as an ideal evolution of the bohemian, gypset (gypsy-jetset) consumer lifestyle that has been trending recently. As this type of consumer shifts in to new attitudes and experiences - they are becoming more mindful, more mystic, and more deeply involved in spiritual exploration and fascinated with cosmic exploration, she said. “Consumers are drawn to the galactic dark colors that combine deep purples, blues and grays to create an intriguing futuristic vibe,” Schlotter said.

PPG’s more than 20 color stylists around the world, each specializing in different markets, collaborate to determine styles and color trends for homes as well as electronic devices and automobiles. The company’s unique position as a color leader in multiple industries enables it to observe and translate emerging global color trends for its customers’ applications – from consumer goods to automotive, from residential to commercial to industrial design.

The PPG Paints brand’s 2017 Color of the Year is a unique violet hue with a quality that allows it to adapt to surrounding environments and complement a variety of design aesthetics. When paired with dark neutrals, the color unveils gray undertones, but when paired with whites, it reads as a purer purple, according to Schlotter. Its design appeal is similarly nuanced, she said. “Violet Verbena blends perfectly with many different surroundings, like a chameleon. It looks polished yet playful in a child’s room, and it is calming enough to be used in hospitals or other spaces that require tranquility.

"The color is a modern choice for interiors and furnishings, yet it is elegant enough to be incorporated into traditional designs,” she continued. "Violet Verbena is colorful enough to make a statement, but it can also be considered neutral with its gray undertones."

Violet Verbena is the focal point of PPG’s four global color trend stories for 2017, which center on the theme of Pendulum: earth, water, fire and air. For the first time, the PPG Paints brand includes its Color of the Year in all of its trend themes, as the prevalence of this hue allows it to live in every story. 

The four themes are:

HOURGLASS: A classic palette with a contemporary spin, this theme represents the earth element, with consumers finding stability in what they know and gravitating toward designs rooted in historical relevance. The palette incorporates rich, royal hues such as PPG Paints brand colors Burgundy Wine (PPG1053-7), Old Mill Blue (PPG1171-6) and Castle Stone (PPG1128-7), blended with a healthy dose of neutrals such as Pearl (PPG1087-2) and Go To Gray (PPG1004-1), to pair beautifully with wood, marble and stone tile. The lavender hues of Violet Verbena add to the royal nature of these colors, while still blending effortlessly with greens, blues and neutrals.

ES/SENCE: This theme focuses on the element of water, purity and the premise that less is unequivocally more. In a time when many consumers are embracing minimalism, the colors in this palette evoke a sense of simplicity and relaxation. Watery blues, lush greens and soft blended tones provide a mellow, calming and refreshing mentality. Sea Mist (PPG1227-1), Ancestral (PPG1047-4), Almond Cream (1086-3) and Simply Elegant (PPG1155-3), a few of the colors in the palette, create a soft, calming ambiance and pair beautifully with soothing Violet Verbena.

IMPOWER: Centered on change powered by the fire element, this complex palette incorporates deep tones, light neutrals and everything in between. It celebrates the fact that consumers do not have to define themselves by any specific design personality, but can exist somewhere in between. Consumers drawn to this palette can pair furnishings and colors from various genres and disciplines in a decadent yet easy fusion. Bold colors of the PPG Paints brand such as Azure Tide (PPG1231-6), Cenote (PPG17-02), Red Licorice (PPG1186-7) and Crushed Pineapple (PPG1213-7) pair with muted neutral tones such as Willow Tree (PPG1112-6), Gray Violet (PPG1014-5), Silver Screen (PPG1014-3) and not-quite gray Violet Verbena.

BIOCENTRIC: This design story is representative of air and the idea that we are all connected, and the palette dazzles with space-inspired hues and saturated organics. PPG Paints brand colors Spinach Salad (PPG11-16), Blueberry Muffin (PPG1164-5) and Enchanting Eggplant (PPG13-07) give the palette an organic vibe, while Black Flame (PPG1043-7), Cavalry (PPG1041-7) and Witchcraft (PPG1037-7) offer blue-black mystery to the palette and pair beautifully with Violet Verbena. Incorporating these colors into the home gives the look of contemporary elegance and laid-back charm.

Violet Verbena and all the colors of the 2017 Pendulum color trend stories, along with 2,000 colors in PPG's palette for THE VOICE OF COLOR® system, are available at PPG Paints stores and independent retailers across the United States in the PPG Paints, PPG PORTER PAINTS® and PPG PITTSBURGH PAINTS® product lines.

To learn more about the PPG Paints brand or to find a store near you, visit www.ppgpaints.com. 

PPG's architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

At PPG, we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.3 billion in 2015. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.


All images courtesy of PPG PAINTS. 

PPG Paints and We protect and beautify the world are trademarks and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.

PPG Pittsburgh Paints, PPG Porter Paints and The Voice of Color are registered trademarks of PPG Architectural Finishes, Inc.

Benjamin Moore Color Trends 2016

Benjamin Moore Names “Simply White” Its 2016 Color of the Year

Color Leader Reveals Color Trends 2016, Highlighting White as a Timeless and Versatile Design Statement

Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced its highly anticipated 2016 Color of the Year – Simply White OC-117. The company also unveiled Color Trends 2016, a corresponding palette of 23 colors to illustrate how white works within the color spectrum.

“The color white is transcendent, powerful and polarizing – it is either taken for granted or obsessed over,” said Ellen O’Neill, Benjamin Moore Creative Director. “White is not just a design trend, it is a design essential. The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry. Of the top ten best-selling Benjamin Moore colors, variants of white occupy five spots. It was inevitable that we would ultimately recognize white as our Color of the Year.”

The Benjamin Moore Color Studio forecasts color trends after a year of research attending major industry shows around the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. White transcends style, and is seen in traditional, transitional and modern interiors. The color also presents attractive exterior looks for the home, from colonial to contemporary and virtually everything in between.



The Color Studio arrived at Simply White OC-117 after careful review of the company’s more than 250 white selections. According to the Color Studio, it was the most neutral, level and constant in the various light sources used in today’s design environments.

The 23 colors of the Color Trends 2016 palette include the following:

Simply White OC-117

Paper White OC-55

Ice Mist OC-67

Mascarpone AF-20

Ballet White OC-9

White Heaven 2068-70

Morning Sky Blue 2053-70

Gray Owl OC-52

Lemonade 2024-60

Cream Puff 2174-70

Enchanted 2070-50

White Satin 2067-70

Kittery Point Green HC-119

Banana Yellow 2022-40

Ravishing Red 2008-10

Gentle Violet 2071-20

Luxe AF-580

Blue Echo AF-505

Weimaraner AF-155

Royal Flush 2076-20

Patriot Blue 2064-20

Black Ink 2127-20

French Press AF-170

About Benjamin Moore
Benjamin Moore Color of the Year & Color Trends 2016 can only be achieved with Benjamin Moore paints. Offering residential paints for any project, the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa, Regal® Select, Natura® ben®, ADVANCE®, ARBORCOAT® and Aura Grand Entrance®. All 3,500 Benjamin Moore colors are available in pint samples at local retailers along with Color Trends 2016 curated palette cards. Benjamin Moore products are exclusively found at the more than 5,000 Benjamin Moore independently owned paint and decorating retailers across the U.S. and Canada.

To learn more about the Benjamin Moore Color of the Year and Color Trends 2016 palette, or to find the closest Benjamin Moore retailer, visit www.benjaminmoore.com.

For more information, search #ColorTrends2016 on social media channels including:
Facebook – Benjamin Moore Paints
Twitter – @Benjamin_Moore
Pinterest – Benjamin Moore
Instagram – @benjaminmoore 
YouTube – BenjaminMoorePaints.

Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, ben® as well as the most environmentally friendly premium paint in the marketplace today, Natura®. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.

For more information please visit Benjamin Moore – www.benjaminmoore.com.

PANTONEVIEW Color Planner Autumn/Winter 2016/2017

Reveal: An Exploration of “Real” and “Unreal” Color

Multi-discipline forecast provides global color direction across womenswear, menswear, activewear, cosmetics, interiors, industry and graphic design.

Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, introduced Reveal, the Autumn/Winter 2016/17 edition of PANTONEVIEW^® Colour Planner. Looking at color as a total language, this multi-platform forecast offers seasonal inspiration, key color direction and suggested color harmonies for women’s and men’s fashion, activewear, cosmetics and lifestyle, as well as industrial and graphic design.

Just as the current direction in lifestyle fashion reflects a genuine polarization, color stories for 2016/17 display a contrast between color that is "real" and "unreal", absent and present and a mixology of what is in between. We are divided between more modest and unpretentious shades and stronger, more saturated tones that make a bold statement. For those in the middle? A third platform of color that connects and bridges our desire to be sober or intoxicated, quiet or loud – or both at the same time.

“We find this idea of absence and presence, obscuring and revealing, very relevant not only when it comes to color, but also in the way we live our everyday lives,” said Laurie Pressman, vice president, Pantone Color Institute.

"On one hand, there is this wish to return to the simple, honest and unassuming, and on the flip side, a continuing presence of maximalist and a deep desire to stand out and be seen."

PANTONEVIEW Colour Planner contains eight trend palettes as well as key seasonal color direction.

• Black—newly appreciated as a prestige color, black is the pulsating force behind the forecast and the perfect canvas on which other colors are revealed.
• White—appearing in cool and warm guises, white is important because of its properties as opposed to its actual color.
• Grays—essential to the palette, grays stretch across a variety of hues, warm and natural, muted and hard.
• Green—this season, greens take two directions: the first is a more yellowish and olive-oil-led direction while the second is cooler, sometimes glassy, but also more mineral, cool and Nordic.
• Yellow—reminding us of light and radiance, yellows are important this season because of their warming presence and their effects on surface and texture.
• Orange—now suffused with spicy hues, shades in the orange family display influences of caramel, cinnamon and saffron.
• Purple—penetrating all levels of design, purples, in a variety of berry colors are now a lifestyle as opposed to a fashion shade and is critical to this season’s palette.
• Blue—becoming more sophisticated, blues move away from the more classic indigo shades to those that are infused with gray or green.
• Brown—from nutmeg and tan to the red infused winey red browns, the browns continue to be very important across all materials and surfaces.
• Red—a safe option for those looking to add bright color, red is a well-received and well-understood pop color that is being combined in new ways.
• Pastels—pastel shades leap from nuanced neutrals to stronger and more assertive color.
• Metallics—metallics remain important; however this season they are as pragmatic as they are decorative, combining with light or texture to enhance, bring movement and textural dimension.

Published bi-annually, 18 to 24 months in advance of the season, the PANTONEVIEW Colour Planner is based on the PANTONE FASHION, HOME + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home and interior design. The book is produced by a team of leading visionaries from all over the world with expertise in different disciplines, providing comprehensive color-direction across multiple design areas.

Within each of the season’s directional color palettes, a general introduction outlines the colors included and the philosophy behind them. In addition, a specific breakdown of each palette highlights harmonies, suggested color combinations and suitable patterns, fabrics and products according to end use. For added convenience and usability, at the end of each palette section, there is a printed version of each PANTONE Fashion, Home + Interiors color featured in perforated swatch form and 1" x 4" detachable cotton strips. The PANTONEVIEW Colour Planner Autumn/Winter 2016/17 also comes with a DVD containing static images of photos used to illustrate the seasonal themes, a movie version that has music to set the unique mood of each individual palette, a printed color card where the forecasted colors are arranged by color family as well as by trend palette and a poster-sized overview of the season.

For more information please view the PANTONEVIEW Colour Planner Autumn/Winter 2016/2017 Reveal Brochure

Pricing and Availability

The PANTONEVIEW Colour Planner Autumn/Winter 2016/17 is available immediately for $750 from Pantone at www.pantone.com or from PANTONE distributors nationwide. Visit www.pantone.com or call (888) PANTONE for a list of distributors. PANTONEVIEW Colour Planner is published bi-annually by Metropolitan Publishing BV.

About Pantone and the Pantone Color Institute

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest, Instagram and the Pantone Blog.

About X-Rite

X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

BEHR 2015 Color and Style Trends

Behr Paints Introduces 2015 Color Trends Featuring Four Eye-Catching Themes and 20 Captivating Hues

-Vibrant Collection Highlights Top Trends to Inspire DIYers to Create Their Dream Home-

2015 Color and Style Trends of Behr Paints have 20 all-new exclusive paint colors and four inspirational design styles. Influenced by the pleasure and emotion color evokes, Behr empowers its consumers to create rooms that are balanced, stylish and inviting. By providing an extensive range of captivating color palettes, Behr's new trends offer creative inspiration to help consumers coordinate different colors and tones to maximize the level of energy they wish to convey in each living space. Wall colors can be dramatic or ethereal, energetic or relaxed. These wall colors can be beautifully complemented by colors in furnishings, textiles and décor objects for harmonious results.



"Color itself is like one of the senses, enhancing our world and our state of mind," said Erika Woelfel, Director of Color Marketing for Behr Paints. "Behr's 2015 Color Trends will help consumers pick the right color for their projects while providing a glimpse of how rooms appear in different tones."

Using this inspiration, Behr Paints has identified four on-trend themes with 20 all-new paint colors:

Deep Dreams 
An invitation to a tranquil escape into a dreamy, mythical landscape, Deep Dreams features serene colors like teal, charcoal and eggplant that offer an oasis of relaxation in a bedroom. Balance is created with white trim, gold metallic and pops of citron yellow in the décor accessories. Lush layers of patterned textiles invite fuchsia, bright green, and purple into the mix.

Corresponding BEHR Paint Colors include:

Liaison T15-1

Seared Gray T15-2

Essential Teal T15-3

Your Majesty T15-4

Heritage Oak T15-5

Frosted Pastels 
An open look at how pastels create stimulating environments when combined with zesty bright accents, the contrast of pastel and striking accent is balanced by touches of mauve and black found on floor stencils, fireplace tile and window treatments.

Corresponding BEHR Paint Colors include:

Dreamscape Gray T15-6

Secret Blush T15-7

Elusive Blue T15-8

Dandelion Tea T15-9

Social Brights 
A refined balance of brights and neutrals, lighter and darker colors, Social Brights features pure blue, red, purple and orange that feel energetic, draw attention and create a lively place for conversation. Shades of gray are the perfect balance on adjoining walls, trim or ceiling. Other intense hues make playful accompaniments in small decorative accessories for tabletop and shelving displays.

Corresponding BEHR Paint Colors include:

Clarified Orange T15-10

Sonic Blue T15-11
Graphic Grape T15-12

Prime Purple T15-13

Super Hero T15-14

Plastic Lime T15-15

Nuanced Neutrals 
A spotlight on weathered, rustic colors, the hallmark of today's mid-range neutral palette, Nuanced Neutrals features dusty aqua paneling and light tan walls, the casual companions of charcoal, lively copper and citrus orange accents.

Corresponding BEHR Paint Colors include:

Blue Clay T15-16

Mocha Foam T15-17

Snap Pea Green T15-18

Mulberry Wine T15-19

Peach Preserve T15-20

From the sweet charm of pastels, to the comfortable ambience of neutral tones, to the dare and majesty of deep and bright tones, Behr Paints has pulled together trends to capture the balance needed to create inviting, inspiring and dramatically transformed rooms. First, to keep pastel rooms from feeling overly sweet, a pop of bright color and dark accents add dimension and create an airy, feminine appeal. Touches of dusty earth tones ensure neutral rooms create a marriage of function and comfort. For deep and hued rooms, layers of color and texture in furniture, window treatments and other accessories add volume and interest, and rich patterns in textiles allow accent colors to shine. Finally, brights are used sparingly and balanced with lighter or darker colors to create a refined yet lively look.

Each original trend is showcased with a room image that embodies the theme, and includes a selection of diverse in-vogue colors. The Behr 2015 Color Trends brochure can be found in stores and includes detailed décor themes plus design and decorating tips to help consumers visualize each space. To further the visual experience, consumers can follow a QR code found on the back of the Trend Card brochure or watch a video online that brings the themes to life.

Additionally, explore, preview and purchase the 2015 Color Trends and select the project type, size, brand, and sheen on the ColorSmart by BEHR Digital Paint Store. This all-new tool allows consumers to purchase paint orders for delivery to their home.

The ColorSmart by BEHR Mobile application, available as a free download for iPhone®, iPad® and Android compatible devices, helps users find the perfect BEHR Paint Color at the touch of a finger. For updates, fans can find Behr on Facebook at facebook.com/BehrPaint and on Twitter at twitter.com/BehrPaint. Plus, visit Behr.com for inspiration and how-to information and Behr's blog colorfullybehr.com to learn more about the 2015 Color Trends.

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products. Professional contractors can visit behrpro.com to learn more about BEHR® products and BehrPro® services. Behr is a subsidiary of Masco Corporation and is headquartered in Santa Ana, CA.