BAUX & Stella McCartney: Beautiful Sustainable Design

Since 2013, the luxury fashion brand Stella McCartney has used BAUX as an integral part of the shop design across a global scale. It started when Stella and her team was in the process of renovating her flagship store in Milan and was looking for innovative sustainable materials to finish the display walls and staircase.

Text by Matt CAREY

Photography by Joe AKER

Back in January 2013, when BAUX has just launched their first collection of acoustic tiles, Managing Director, Fredrik Franzon, received an email from luxury fashion brand Stella McCartney. Stella was in the process of renovating her flagship store in Milan and was looking for innovative sustainable materials to finish the display walls and staircase. BAUX wood wool tiles became an integral part of the Milan store design and today, BAUX and Stella McCartney are global partners, with BAUX acoustic tiles adorning the walls of Stella McCartney stores in Japan, Italy, Netherlands, Greece, France, Spain, Azerbaijan, US, UK and Australia.

"When we got the call from Stella McCartney, we’d just launched BAUX and instinctively knew it was a great match. Stella is passionate about beautiful sustainable design and like us she has huge respect for nature and our planet."   

— Fredrik Franzon, CEO, BAUX

Stella McCartney’s stores are a visible commitment to her respect for nature and her passion for sustainably sourced materials. Like BAUX, Stella believes that modern design should be beautiful and sustainable. The Milan store is located in a stunning 18th century neoclassical building with integrated Calacatta marble running through the ground floor and staircase. Large white rectangular BAUX tiles and linear brass and steel walls rails create an exquisite milieu for Stella’s signature designs.

"In this store what’s particularly exciting is that it’s the first time we have used BAUX, a tile made from sustainable wood wool from Sweden. 

— Stella McCartney"

To partner global brands like Stella McCartney, Google, Amazon and WeWork, BAUX has built up a network of 25 sales locations worldwide. But one thing hasn’t changed: all BAUX products are made from sustainably managed forests in Sweden.

For us it’s really important that as we grow, we continue to produce materials that meet the highest sustainable standards,” explains Fredrik. “At BAUX, we want to contribute to a better planet.”

Stella McCartney was one of BAUX’s very first customers and like many since; she was attracted to the unique properties of wood wool tiles. “The creative potential was something that the store designers at Stella McCartney were very quick to see. They asked for samples of all our tiles, in many different colors before settling on the large white rectangular tile”, explains Fredrik. “What started as one store has grown into global partnership, and we’re and very proud to be a part of their vision and journey.”

BAUX

www.baux.se

BAUX Acoustic products meet contemporary expectations of architects and designers with a canny combination of form and function. They can be combined to create remarkable structural patterns that rejuvenate residential, industrial and public spaces. Designed by the renowned Swedish design studio, Form Us With Love, BAUX Acoustic Tiles, Panels and Pixel are available in five color sets and a range of beautiful patterns. Designers and architects can personalize any installation with endless creative possibilities.

BAUX Acoustic Wood Wool products store ambient heat and release it when the air temperature falls. This contributes to lower energy costs, reduced environmental impact and stable indoor climates. BAUX Acoustic products are rot resistant. BAUX is a joint venture between entrepreneurs Johan Ronnestam and Fredrik Franzon and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér.

This article is re-shared by permission and © BAUX.

For more information please visit:

BAUX: www.baux.se

Link to case: www.baux.se/acoustic-case/stella-mccartney/

Link to products: www.baux.se/acoustic-wood-wool-products/

The I-X Exhibition by Form Us With Love

In its first major retrospective, design studio Form Us With Love presents a number of early pieces, celebrated classics and new work—exploring a decade of industrial design consultancy, business ventures and civic projects.

As a studio, Form Us With Love has spent the past ten years repositioning brands through design. Utilising progressive manufacturing techniques and nurturing on-going dialogues with each client, the studio has sculpted innovative collaborations with the likes of IKEA, Muuto, Absolut, Menu, La Cividina Cappellini, + Halle, DePadova, FontanaArte, Bolon, Ateljé Lyktan, Design House Stockholm and Hem.

"For us this exhibition is about the alchemy of getting things right. There is a narrative element to all our projects, as well as a cultural side, and therefore many areas for people to get interested in. Take the Plug Lamp as an example—a light we developed during 2007/2008—integrating an electrical socket into a lamp as an answer to the increasing demand of charging laptops and phones," says Jonas Pettersson co-founder of Form Us With Love.

The studio describes its role as ‘design-led investors’, acting as a bridge between production challenges and behavioral patterns, a methodology growing in popularity but one at the studio’s core from the very start. Looking into this mix of smart, well-informed and warm hearted stories gives an insight into the potential for this approach to design.

"The design industry as a whole has matured. A new a stronger strategic sense is prevailing—as if the ‘yet another product’ designers, who were around when we first started, have finally been outgrown. Today, every product is a brand and that puts pressure on all designers to be lateral. This exhibition is about the lessons we’ve learnt," says studio co-founder John Löfgren.

About Form Us With Love | FUWL - www.formuswithlove.se
FUWL was started in 2005 by John Löfgren, Jonas Pettersson, and Petrus Palmér. They met studying Product Design at Kalmar University, in deepest, darkest Småland, a county in southern Sweden known to be the heartland of Swedish furniture manufacturing.

Even if the number of products that carries its name is big for a relatively young design studio, the biggest achievement for FUWL isn't the actual product, but the process of thinking, creating and communicating design. Through its relentless search for new opportunities and collaborations FUWL has shown that there are still great opportunities right under our noses. FUWL's ambition is to be part in creating the top design companies around and has a strong belief that holistic design thinking is the way to get there.

All photos Copyright © 2016 Form Us With Love

Pen Store Retail Interiors by Form Us with Love

The Pen Store is a new retail space that behaves like a shop, a gallery, an atelier and a supplier warehouse - a new brand experience, designed by the Stockholm based industrial design studio; Form Us With Love.



With the aim to provide a long sought after creative hub for local studios and o ces, the Pen Store has become the place to gather and share ideas of sketching, drawing and writing, using the best materials on the market. "We really hope our store can be a living space for people that like pens as much as we do," says Pen Store.

Inspired by their own studio work practice of drawing new designs, Form Us With Love wanted to invite more people from di erent creative disciplines to interact with the wide ranging assortment at the new store. "We would like to change the perspective and show what you actually can do with Pen Store's great products rather then just show the pens," says Form Us With Love.

The Pen Store experience was materialised by international renowned artist such as Lovisa Bur tt, Rasmus Wingård, Amelie Hegardt, Moley Talhaoui and Clara Aldén who took part in the rst experimental exhibition, using their favourite materials from the store. "We asked our favourite artists, illustrators and designers to pick there favourite pen and interact with the space, the outcome was amazing," says FUWL.

Centred around the supplier-studio relation, interacting with the users of fountain pens, markers, mechanical pencils and brush-tips, the Pen Store comes to life, as the number one supplier for the creatives of the world. The posterns generated will be produced by Paper Collective and 15% will be donated to save the rainforest.

About Pen Store - www.penstore.se
Situated on vibrant Hornsagatan in Stockholm, the new Pen Store is the place to go to for anyone who puts their pens close to their heart. The product assortment is constantly growing in store and online - providing the best pens, notebooks and paper materials in the world.

About Form Us With Love | FUWL - www.formuswithlove.se
FUWL was started in 2005 by John Löfgren, Jonas Pettersson, and Petrus Palmér. They met studying Product Design at Kalmar University, in deepest, darkest Småland, a county in southern Sweden known to be the heartland of Swedish furniture manufacturing.

Even if the number of products that carries its name is big for a relatively young design studio, the biggest achievement for FUWL isn't the actual product, but the process of thinking, creating and communicating design. Through its relentless search for new opportunities and collaborations FUWL has shown that there are still great opportunities right under our noses. FUWL's ambition is to be part in creating the top design companies around and has a strong belief that holistic design thinking is the way to get there.

All photos Copyright © 2015 Form Us With Love

BAUX Träullit by Form Us With Love

[New York], February 13, 2014 - BAUX is a new design brand founded on the belief that building materials should be surprisingly functional and remarkably beautiful. BAUX Träullit is the first collection consisting of sound absorbing wall panels.

The BAUX Träullit collection of wood wool acoustic panels is a canny combination of form and function. Available in a range of vibrant colours, the BAUX Träullit collection combines excellent sound absorption with a natural capacity for heat and moisture regulation.

BAUX Träullit panels can be combined to create remarkable structural patterns for residential, industrial or public spaces. Benefits include lower energy costs, a reduced environmental impact and a stable indoor climate.

Designed by Swedish design studio, Form Us With Love, the BAUX Träullit collection features six different geometrical shapes, available in two sizes and five color sets, offering over 240 creative variations!

All Photos courtesy of BAUX - www.baux.se

Photo courtesy of BAUX - TRÄULLIT FACTORY - PHOTOGRAPHER: JONAS LINDSTRÖM 

Photo courtesy of BAUX - TRÄULLIT FACTORY - PHOTOGRAPHER: JONAS LINDSTRÖM 

BAUX Träullit is available in 5 different color schemes:
Clouds - Light colors are expansive and airy, making rooms seem larger and brighter. Dark colors are sophisticated and warm.
Woods - Green is considered to be the most restful color for the eye.
Sky & Sea - Blue is calming and relaxing and lowers blood pressure.
Sunset - Stir up the excitement! Red creates a feeling of anticipation.
Earth & Mountain - Orange evokes excitement, enthusiasm and energy!

The BAUX Founding Partners

From left: Fredrik Franzon, Johan Ronnestam, Petrus Palmér, Jonas Pettersson, John Löfgren

Photo courtesy of BAUX - www.baux.se

BAUX is founded on the belief that building materials should be surprisingly functional and remarkably beautiful. BAUX designs, produces and markets construction materials that meet the contemporary expectations of architects, engineers and builders - without compromising safety and environmental standards. BAUX is a joint venture between entrepreneurs Johan Ronnestam and Fredrik Franzon and the founding members of design studio Form Us With Love: Jonas Pettersson, John Löfgren and Petrus Palmér.

Go explore the collection at www.baux.se