Since 2013, the luxury fashion brand Stella McCartney has used BAUX as an integral part of the shop design across a global scale. It started when Stella and her team was in the process of renovating her flagship store in Milan and was looking for innovative sustainable materials to finish the display walls and staircase.
Text by Matt CAREY
Photography by Joe AKER
Back in January 2013, when BAUX has just launched their first collection of acoustic tiles, Managing Director, Fredrik Franzon, received an email from luxury fashion brand Stella McCartney. Stella was in the process of renovating her flagship store in Milan and was looking for innovative sustainable materials to finish the display walls and staircase. BAUX wood wool tiles became an integral part of the Milan store design and today, BAUX and Stella McCartney are global partners, with BAUX acoustic tiles adorning the walls of Stella McCartney stores in Japan, Italy, Netherlands, Greece, France, Spain, Azerbaijan, US, UK and Australia.
"When we got the call from Stella McCartney, we’d just launched BAUX and instinctively knew it was a great match. Stella is passionate about beautiful sustainable design and like us she has huge respect for nature and our planet."
— Fredrik Franzon, CEO, BAUX
Stella McCartney’s stores are a visible commitment to her respect for nature and her passion for sustainably sourced materials. Like BAUX, Stella believes that modern design should be beautiful and sustainable. The Milan store is located in a stunning 18th century neoclassical building with integrated Calacatta marble running through the ground floor and staircase. Large white rectangular BAUX tiles and linear brass and steel walls rails create an exquisite milieu for Stella’s signature designs.
"In this store what’s particularly exciting is that it’s the first time we have used BAUX, a tile made from sustainable wood wool from Sweden.
— Stella McCartney"
To partner global brands like Stella McCartney, Google, Amazon and WeWork, BAUX has built up a network of 25 sales locations worldwide. But one thing hasn’t changed: all BAUX products are made from sustainably managed forests in Sweden.
For us it’s really important that as we grow, we continue to produce materials that meet the highest sustainable standards,” explains Fredrik. “At BAUX, we want to contribute to a better planet.”
Stella McCartney was one of BAUX’s very first customers and like many since; she was attracted to the unique properties of wood wool tiles. “The creative potential was something that the store designers at Stella McCartney were very quick to see. They asked for samples of all our tiles, in many different colors before settling on the large white rectangular tile”, explains Fredrik. “What started as one store has grown into global partnership, and we’re and very proud to be a part of their vision and journey.”
BAUX
BAUX Acoustic products meet contemporary expectations of architects and designers with a canny combination of form and function. They can be combined to create remarkable structural patterns that rejuvenate residential, industrial and public spaces. Designed by the renowned Swedish design studio, Form Us With Love, BAUX Acoustic Tiles, Panels and Pixel are available in five color sets and a range of beautiful patterns. Designers and architects can personalize any installation with endless creative possibilities.
BAUX Acoustic Wood Wool products store ambient heat and release it when the air temperature falls. This contributes to lower energy costs, reduced environmental impact and stable indoor climates. BAUX Acoustic products are rot resistant. BAUX is a joint venture between entrepreneurs Johan Ronnestam and Fredrik Franzon and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér.
This article is re-shared by permission and © BAUX.
For more information please visit:
BAUX: www.baux.se
Link to case: www.baux.se/acoustic-case/stella-mccartney/
Link to products: www.baux.se/acoustic-wood-wool-products/
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