PPG has announced the GLIDDEN paint by PPG 2025 Color of the Year: Purple Basil (PPG1046-7), a warm, high-impact hue that demonstrates the transformative power of color.
GLIDDEN Paint by PPG 2025 Color of the Year: Purple Basil PPG1046-7. Photo courtesy of GLIDDEN Paint, PPG
The color choice aims to empower consumers to unapologetically paint with colors that speak to them.
"So many people start their color selection journey looking at bold hues, but ultimately settle for a more expected or muted color," said Ashley McCollum, PPG color expert, Glidden brand. "This year we are encouraging these 'color chip daydreamers,' as we call them, to put aside trepidation about what the neighbors will think or potential resale value. For 2025, purple isn't just permitted, it is encouraged."
