Wildfox CEO Jimmy Sommers says, "We are thrilled our customers finally have the opportunity to experience all of our products in one place. The flagship location will always carry the newest and widest assortment of styles. The space is meant to feel like walking into the ultimate Wildfox girl's dream closet. The look of the store will change with the release of every collection so I want customers to experience each campaign photo shoot brought to life."
The 2,000 square foot space will showcase the brand's iconic ultra-soft, graphic tees, jumpers, dresses, and bottoms, angora blend sweater knits, eyewear, denim, swimwear as well as the full Kids range.
The exterior façade is characterized by Wildfox's signature peach-pink color, black and white awnings and a pink neon sign in the center front window which reads "Fall in Love" - a slogan the brand has used since one of its first seasons.
Designed by Katie Hurley, Owner and Founder of Fineas+Clover, the flagship's décor is best described as an eclectic fusion of locally sourced, vintage pieces with modern accents. Expertly blending antique Mastercraft brass tables and delicate vintage china displays complemented by etched filigree mirrors and hand blown glass chandeliers, the interior transforms the Wildfox personality into a physical space patrons can experience on an intimate level.
The interior boasts 15 foot beamed ceilings, travertine floors, a fireplace, and patio cabana, which will serve as an area to enjoy a cup of tea or coffee. Lining the walls of three shag carpeted dressing room areas is custom wallpaper featuring collages of the brand's most iconic campaign imagery in a sepia tone topped with a shiny, metallic coating.
Launching exclusively in-store for holiday season, customers will be able to completely customize their own sunglasses by pairing any existing frame with a lens finish of their choice. Leenabell jewelry designer, Monica Stanley, has several of her collections available for purchase in the Wildfox store. Ranging from dainty to chunky, vintage to modern, and fine to custom, price points are between $100-1800.
Inside the store, a live DJ set by BOYSTOWN kept the energy high while guests shopped Wildfox's Fall collection were treated to manicures by NCLA, makeup touch ups by Blushington, and a variety of refreshments and specialty cocktails provided by SVEDKA, Veuve Clicquot champagne, Château D'Esclans Whispering Angel Rosé, Heineken, Perrier and Red Bull. The store's parking lot was transformed into a backyard lined with ivy hedges - equipped with a photobooth, ping pong table, sushi bar by Sushiya, and the HEARTSREVOLUTION Ice Cream Truck covered in Swarovski crystals.
Model Alessandra Ambrosio attends the Wildfox Flagship Store Launch Party on October 16, 2014 in West Hollywood, California.
(Photo by Michael Buckner/Getty Images for Wildfox)
Model Alessandra Ambrosio (wearing Wildfox beanie) and Wildfox CEO Jimmy Sommers attend the Wildfox Flagship Store Launch Party on October 16, 2014 in West Hollywood, California.
(Photo by Jonathan Leibson/Getty Images for Wildfox)
Wildfox is a Los Angeles-based women's label founded in 2007. Known for its iconic campaigns, dreamlike quality, and clothes that tell a story, the brand has grown to include categories outside the core knitwear range, including Denim, Essentials, Intimates, Kids, Pajamas, Sun, Swim, and a White Label collection of luxuriously soft sweater knits, laces, chiffons, velour, and sequins. Wildfox launched its first flagship store in Los Angeles in September 2014 with additional U.S. locations planned for Malibu, New York, Miami, and Chicago.
In partnership with Elizabeth Arden, the brand is set to introduce its first fragrance for summer 2015. The brand can be found in better retail boutiques nationwide including Ron Herman, Planet Blue, Akira, and Shopbop, along with select department stores such as Bloomingdale's, Saks Fifth Avenue, Nordstrom and Neiman Marcus. Internationally, Wildfox is distributed in over 30 countries worldwide including the U.K., France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia, and Taiwan and can be found in such stores as Selfridges, Harvey Nichols, Harrods, Matches, and TSUM.
Wildfox Flagship Store
8710 Sunset Blvd
Los Angeles, CA 90069
Hours: 11am-7pm Sunday-Thursday and
11am-9pm Friday & Saturday
Tel: +1 310.855.9030
All Store Photos by Elizabeth Daniels, Courtesy of Wildfox & @PeoplesRevTeam